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The Right Serum for Every Skin Concern: A Simple Guide with My Favorite Picks

Updated: Aug 10

Not sure which serum is right for your skin? Whether you’re targeting dark spots, fine lines, or oily skin, choosing the right product can feel overwhelming. As a licensed esthetician, I’ve created this simple guide to help you match the right serum to your skin goals—plus I’ve included direct Amazon links to my go-to products for each concern!
Not sure which serum is right for your skin? Whether you’re targeting dark spots, fine lines, or oily skin, choosing the right product can feel overwhelming. As a licensed esthetician, I’ve created this simple guide to help you match the right serum to your skin goals—plus I’ve included direct Amazon links to my go-to products for each concern!

1. Vitamin C – For Brightening + Dark Spots



Vitamin C helps even out skin tone and brighten dull skin, making it ideal for sun spots, acne scars, and overall glow.






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2. Niacinamide – For Oily Skin + Pore Tightening



Niacinamide (Vitamin B3) is known for regulating oil, tightening pores, and reducing redness or uneven tone—perfect for acne-prone or shiny skin.






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3. Azelaic Acid – For Pigmentation + Redness



If you’re dealing with melasma, rosacea, or post-acne pigmentation, Azelaic Acid is a gentle and effective option to fade discoloration and calm the skin.






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4. Salicylic Acid – For Blackheads + Whiteheads



This classic acne-fighting ingredient cleans deep inside pores, removing buildup and dead skin. Use it 2–3 times a week for smoother skin.






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5. Glycolic Acid – For Uneven Texture + Glow



Known for exfoliating the skin’s surface, Glycolic Acid helps fade spots and improves skin texture, leaving you soft and radiant.






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6. Retinol – For Wrinkles + Fine Lines



Retinol is the gold standard for anti-aging. It boosts collagen, smooths fine lines, and gives the skin a firmer, more youthful appearance over time.







Final Tip:

🌸 Start slow—introduce one serum at a time and always wear SPF durin g the day to protect your results!


✨ Bonus Tip from Nousha — Licensed Esthetician in Mequon

Looking for expert skincare, brows, or facials near Mequon? Visit Nousha’s Hair Studio for personalized beauty care that’s trusted by locals across Ozaukee County.


Click below to connect!

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💇‍♀️ This post is brought to you by Nousha’s Hair Studio in Mequon, WI — offering expert hair color, facials, and semi-permanent eyebrows in Ozaukee County and surrounding areas.

Serving clients in Mequon, Grafton, Cedarburg, Brown Deer, and surrounding areas.

Specializing in permanent makeup, microblading, eyebrow shaping, organic facials, keratin treatments, hair color, highlights, and precision haircuts.

Visit Nousha’s Hair Studio in Mequon, WI — where beauty meets artistry.


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